Crystal Farms Cheese Redesign

We worked with the marketing team to make them feel comfortable updating the design. We presented a range of designs, starting with minor adjustments to the existing design then moving out to more “revolutionary” designs that repositioned the core elements while keeping the equity of the blue package. The decision was to move to an updated package with a clean look and easy to read messaging.

Project Included: Extend to 89 SKU’s & counting, keyline print-ready art for flexo printing and 3D images of all items for use on the web.