Barber Foods Premium Entrees Redesign

In order to draw in new consumer sales at Sam’s Club, Barber Foods changed the box structure and asked us to explore a range of designs that were very upscale and featured the appetite appeal of the product. With the results of in-store consumer testing, the dark bronze background did the best job of communicating the premium aspect of the product as well as showcasing the entree, making it pop right off the package.

Project Included: Consumer in-store testing, retouching existing product photos, production, and press check on three SKU's.