Airborne® Products redesign & extension

Our partners at Airborne asked us to create a unified packaging system that would optimize the Airborne logo treatment, clearly communicate the product benefits and maintain the colorful graphics. One challenge we had to overcome was updating the package graphics while maintaining the authentic/small company cues that set Airborne apart from the competition.

The Airborne Guy was the key element that we brought front and center as the “spokesperson” to this unique brand. We took him out of the travel setting, and he now communicates the proactive, year round use for maintaining a healthy immune system.

Project Included: Brand Update, Consumer Research, Illustration, Production, 14 SKU’s and 3D Images